IT Cosmetics has announced Giovanna Fletcher as the brand’s newest brand ambassador.

The best-selling author, actress and podcast host will feature in the upcoming CC+ Nude Glow campaign, along with future product launches and key moments throughout the year.

Giovanna is the founder of Happy Mum Happy Baby, an online community committed to showing the realities of parenthood, and the popular podcast of the same name, which featured HRH The Princess of Wales in her first ever podcast interview.

Her honest and open approach to life has not only gained her a huge fan base and social community, but also saw her crowned “Queen of the Castle” in the 2020 series of I’m A Celebrity Get Me Out Of Here!

IT Cosmetics believes that Giovanna embodies all that the brand stands for; to create an honest and emotional connection with everyone that they reach.

Giovanna says: “I love that IT Cosmetics is more than just beauty, it’s about championing who you are rather than saying you have to aspire to be something else. This was always so important to me whenI finally decided to put my name and face to a beauty brand, all they stand for, is everything I want to be a part of. Their products work, they do what they say they’ll do,they make my life as a busy mum easier and enhance everything I love about my skin. I am thrilled to join the IT Cosmetics family and share my favourite products, as well as tips and techniques I’ve learnt from my makeup artists over the years!”

As Brand Ambassdor, Giovanna is fronting the campaign for the new CC+ Nude Glow; IT Cosmetics’ first 90% skincare CC+ for an instant healthy glow and brighter looking skin.

The lightweight medium coverage formula comes in 22 shades and includes a Brightening Glow Skincare Base with 2% niacinamide, hyaluronic acid and SPF 40.

CC+ Glow provides up to 24-hour hydration and improves the appearance of skin tone evenness, skin texture, pores and plumpness for the ultimate effortless glow. It is available now at Space NK and nationwide from 15^th February 2023, RRP £36.50.